Event DJ Markus Rosenbaum

Data protection

Privacy policy

1. data protection at a glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the „Information on the controller“ section of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have further questions on the subject of data protection.

Analysis tools and tools from third-party providers

When you visit this website, your surfing behaviour may be statistically evaluated. This is done primarily with so-called analysis programmes.

Detailed information on these analysis programmes can be found in the following privacy policy.

2. hosting and content delivery networks (CDN)

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner).

Details can be found in Hetzner's privacy policy: https://www.hetzner.com/de/legal/privacy-policy/.

The use of Hetzner is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in displaying our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract prescribed by data protection law, which guarantees that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Cloudflare

We use the „Cloudflare“ service. The provider is Cloudflare Inc, 101 Townsend St., San Francisco, CA 94107, USA (hereinafter referred to as „Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed via Cloudflare's network. This enables Cloudflare to analyse the data traffic between your browser and our website and to act as a filter between our servers and potentially malicious data traffic from the Internet. Cloudflare may also use cookies or other technologies to recognise Internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

Data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified in accordance with the „EU-US Data Privacy Framework“ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

Order processing

3 General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data will be collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is

Markus Rosenbaum
Peckhausweg 11
40625 Düsseldorf

Telephone: +49 (0)151 23007738
E-mail: hello@djmarkusrosenbaum.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required for the fulfilment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Note on the transfer of data to third countries that are not secure under data protection law and the transfer to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not secure under data protection law and US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in third countries that are not secure under data protection law.

We would like to point out that the USA, as a safe third country, generally offers a level of data protection comparable to the EU. Data transfers to the USA are therefore permissible if the recipient has certification under the „EU-US Data Privacy Framework“ (DPF) or possesses appropriate additional safeguards. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business activities, we work with various external organisations. This sometimes also requires us to transmit personal data to these external organisations. We only pass on personal data to external organisations if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in passing on the data pursuant to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the passing on of data. When using contract processors, we only pass on our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke a consent already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data processing in specific situations and to direct marketing (Art. 21 GDPR)

Where data processing is based on Article 6(1)(e) or (f) GDPR, you have the right to object to the processing of your personal data at any time on grounds relating to your particular situation; this also applies to profiling based on these provisions. You can find the respective legal basis on which processing is based in this data protection declaration. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims (objection pursuant to Article 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING, INCLUDING PROFILING WHEREVER IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE PROCESSED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right of complaint to the competent supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint shall be without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfilment of a contract handed over to you or a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, Rectification and Deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data. You can contact us at any time if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we generally require time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data took place/is taking place unlawfully, you can request a restriction on data processing instead of deletion.
If we no longer need your personal data, but you require it for the establishment, exercise, or defence of legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection according to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, that data may only be processed – apart from its storage – with your consent, or to establish, exercise or defend legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

If SSL or TLS encryption is enabled, the data you send us cannot be read by third parties.

Objection to advertising e-mails

We hereby object to the use of contact data published as part of our obligation to provide a legal notice for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

4. data collection on this website

Biscuits

Our Internet pages use so-called „cookies“. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to analyse user behaviour or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in our privacy policy.

Consent with Borlabs Cookie

Our website uses Borlabs Cookie consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany (hereinafter referred to as Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.

The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Server request time
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website - the server log files must be recorded for this purpose.

Contact Form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain stored by us until you request its deletion, withdraw your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions, especially retention periods, remain unaffected.

Use of Artificial Intelligence (AI) to answer customer queries

We use AI-powered software to process and respond to customer enquiries. The AI we employ analyses the content of your message to generate a suitable response or response suggestion, either autonomously or semi-autonomously. In this context, our AI processes all content of your message, including names, email addresses, communication content, or technical information (e.g. IP addresses, device information).

The use of the deployed AI software is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most efficient customer communication possible using modern technical solutions.

We use the following AI applications:

ChatGPT

We use ChatGPT for our customer communication. The provider is OpenAI, 3180 18th St, San Francisco, CA 94110, USA., https://openai.com. Therefore, when you contact us, your queries, including metadata, may be transferred to and processed on ChatGPT's servers to generate a suitable response.

We have set ChatGPT so that the data we forward to ChatGPT is not used to train the ChatGPT algorithm.

Further information can be found here: https://openai.com/policies/privacy-policy.

Order processing

Enquiry by e-mail, telephone or fax

If you contact us by email, telephone, or fax, your enquiry, including any personal data arising from it (name, enquiry), will be stored and processed by us for the purpose of handling your request. We will not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Communication via WhatsApp

We use the instant messaging service WhatsApp, among other things, to communicate with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp receives access to metadata that is created in the course of the communication process (e.g. sender, recipient and time). We would also like to point out that WhatsApp states that it shares the personal data of its users with its parent company Meta, which is based in the USA. Further details on data processing can be found in WhatsApp's privacy policy at https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in the fastest and most effective communication with customers, interested parties and other business and contractual partners possible (Art. 6 (1) (f) GDPR). If corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be withdrawn at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp will remain with us until you request its deletion, withdraw your consent for storage, or the purpose for data storage ceases to apply (e.g., after your request has been fully processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

We use WhatsApp in the „WhatsApp Business“ version.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have concluded an order processing contract (AVV) with the above-mentioned provider.

Typeform

We have integrated Typeform on this website. The provider is TYPEFORM S.L., Carrer Bac de Roda, 163, 08018 Barcelona, Spain (hereinafter referred to as Typeform).

Typeform allows us to create online forms and embed them on our website. The data you enter into our Typeform forms is stored on Typeform's servers until you request its deletion, revoke an issued consent for storage, or the purpose for data storage ceases to apply (e.g. upon completion of processing your request). Mandatory legal provisions – particularly retention periods – remain unaffected.

Typeform is used on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in functional online forms. If appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Order processing

Use of chatbots

We use chatbots to communicate with you. Chatbots are able to respond to your questions and other inputs without human assistance. To do this, chatbots analyse your input alongside other data in order to provide suitable answers (e.g. names, email addresses and other contact details, customer numbers and other identifiers, orders and chat logs). Furthermore, your IP address, log files, location information and other metadata can be collected via the chatbot. This data is stored on the chatbot provider's servers.

User profiles can be created on the basis of the data collected. The data can also be used to display interest-based advertising, provided that the other legal requirements (in particular consent) are met. For this purpose, the chatbots can be linked to analysis and advertising tools.

The data collected can also be used to improve our chatbots and their response behaviour (machine learning).

The data you enter as part of our communication will be retained by us or the chatbot operator until you request its deletion, withdraw your consent for storage, or the purpose for data storage ceases to apply (e.g., after your request has been fully processed). Mandatory legal provisions – particularly retention periods – remain unaffected.

The legal basis for the use of chatbots is Article 6(1)(b) GDPR, provided that the chatbot is used for the initiation or performance of a contract. If appropriate consent has been requested, the processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time. In all other cases, the use is based on our legitimate interest in customer communication that is as effective as possible (Article 6(1)(f) GDPR).

Use of AI applications within chatbot communication

Our chatbots use artificial intelligence (AI) in the context of customer communication. The AI we use analyses the content of your message in order to autonomously generate a suitable response. In this context, the AI processes all the content of your message, including names, email addresses, communication content or technical information (e.g. IP addresses, device information).

The use of the implemented AI software is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient customer communication possible using modern technical solutions. If corresponding consent has been requested, processing will be carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

We are integrating the following AI applications into our chatbots:

ChatGPT

Our chatbots use ChatGPT for our customer communication. The provider is OpenAI, 3180 18th St, San Francisco, CA 94110, USA., https://openai.com. Therefore, if you contact us via chatbot, your requests, including metadata, may be transferred to ChatGPT's servers and processed there to generate a suitable response.

We have set ChatGPT so that the data we forward to ChatGPT is not used to train the ChatGPT algorithm.

Further information can be found here: https://openai.com/policies/privacy-policy.

Order processing

Calendly

You can make appointments with us on our website. We use the „Calendly“ tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter „Calendly“).

For the purpose of booking an appointment, please enter the requested data and your desired appointment into the provided form. The data entered will be used for the planning, execution, and, if applicable, follow-up of the appointment. The appointment data will be stored by us on Calendly's servers, whose privacy policy you can view here: https://calendly.com/privacy.

The data you enter will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory statutory provisions - in particular retention periods - remain unaffected.

The legal basis for data processing is Article 6(1)(f) GDPR. The website operator has a legitimate interest in making appointment booking with prospects and customers as straightforward as possible. Where corresponding consent has been sought, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa.

Order processing

Google Calendar

On our website, you have the option to arrange appointments with us. We use Google Calendar for scheduling. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as „Google“).

For the purpose of booking an appointment, please enter the requested data and your desired appointment time into the designated form. The entered data will be used for the planning, execution, and, if applicable, follow-up of the appointment. The appointment data will be stored by us on Google Calendar servers, whose privacy policy you can view here: https://policies.google.com/privacy.

The legal basis for data processing is Art. 6(1)(f) GDPR. The website operator has a legitimate interest in making appointment booking with interested parties and customers as straightforward as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user's end device (e.g. for device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://workspace.google.com/terms/dpa_terms.html and here https://cloud.google.com/terms/sccs.

Order processing

ProvenExpert

We have integrated rating seals from ProvenExpert on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, https://www.provenexpert.com.

The ProvenExpert seal enables us to display customer reviews that have been submitted to ProvenExpert about our company on our website in a seal. When you visit our website, a connection is established with ProvenExpert so that ProvenExpert can recognise that you have visited our website. ProvenExpert also records your language settings in order to display the seal in the selected national language.

The use of ProvenExpert is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in presenting customer reviews in a way that is as transparent as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

5. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves to manage and deploy the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in quick and uncomplicated integration and management of various tools on their website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, session duration, operating systems used, and the user's origin. This data is summarised in a User ID and assigned to the respective end device of the website visitor.

Furthermore, with Google Analytics, we can record, among other things, your mouse and scrolling movements and clicks. Google Analytics also uses various modelling approaches to supplement the collected datasets and employs machine learning technologies for data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent may be withdrawn at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

IP anonymisation

Google Analytics IP anonymisation is enabled. This ensures that your IP address is truncated by Google within member states of the European Union or other parties to the European Economic Area agreement before being transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data from Google.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how user data is handled by Google Analytics, please refer to Google's Privacy Policy. https://support.google.com/analytics/answer/6004245?hl=de.

Google signals

We use Google signals. When you visit our website, Google Analytics records your location, search history, YouTube history and demographic data (visitor data), among other things. This data can be used for personalised advertising with the help of Google Signal. If you have a Google account, the visitor data from Google Signal is linked to your Google account and used for personalised advertising messages. The data is also used to compile anonymised statistics on the user behaviour of our users.

Order processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).

Hotjar is a tool for analysing your user behaviour on this website. Hotjar allows us to record, among other things, your mouse and scroll movements, and clicks. Hotjar can also determine how long you have hovered with your mouse pointer over a specific area. From this information, Hotjar creates so-called heatmaps, which help to determine which website areas are viewed most frequently by website visitors.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you cancelled your entries in a contact form (so-called conversion funnels).

Hotjar can also be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.

Hotjar uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting).

If consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time. If consent has not been obtained, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

Deactivating Hotjar

If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that Hotjar must be deactivated separately for each browser or end device.

For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

Order processing

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme from Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display adverts in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted adverts can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent may be withdrawn at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses Google Ads Remarketing features. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have a Google account, you can object to personalised advertising by clicking on the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent may be withdrawn at any time.

Further information and data protection regulations can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

We use Google Ads Remarketing customer matching, among other methods, for target audience creation. In this process, we pass certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, appropriate advertising messages will be displayed to them within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognise whether the user has carried out certain actions. For example, we can analyse which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our adverts and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent may be withdrawn at any time.

For more information about Google Conversion Tracking, please see Google's Privacy Policy: https://policies.google.com/privacy?hl=de.

Pinterest tag

We have integrated Pinterest tags on this website. The provider is Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

The Pinterest tag is used to track specific actions you take on our website. The data can then be used to show you interest-based advertising on our website or on another page of the Pinterest tag advertising network.

For this purpose, the Pinterest tag collects, among other things, a tag ID, your location, and the referrer URL. Furthermore, action-specific data such as order value, order quantity, order number, category of purchased items, and video views can be collected.

Pinterest Tag uses technologies that enable cross-page recognition of the user to analyse user behaviour (e.g. cookies or device fingerprinting).

Pinterest is a global company, which means that data may also be transferred to the USA. According to Pinterest, this data transfer is based on the standard contractual clauses of the EU Commission. You can find details here: https://policy.pinterest.com/de/privacy-policy.

You can find more information about the Pinterest tag here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

6th Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use the newsletter service providers described below to process the newsletter.

Mailchimp

This website uses the services of Mailchimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp is a service that can be used to organise and analyse the sending of newsletters, among other things. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), this data is stored on Mailchimp's servers in the USA.

With the help of Mailchimp, we can analyse our newsletter campaigns. When you open an email sent with Mailchimp, a file contained in the email (known as a web beacon) connects to Mailchimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you do not wish to be analysed by Mailchimp, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter message.

The data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the cancellation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://mailchimp.com/eu-us-data-transfer-statement/ and https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to Mailchimp's privacy policy at: https://mailchimp.com/legal/terms/.

Order processing

7. plugins and tools

YouTube

This website embeds videos from the website YouTube. The operator of the website is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube can store various cookies on your end device or use comparable technologies to recognise you (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts. Furthermore, the data collected is processed in the Google advertising network.

When you are logged into your YouTube account, you allow YouTube to directly link your browsing behaviour to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is for the purpose of an appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For more information on how user data is handled, please see YouTube's Privacy Policy at: https://policies.google.com/privacy?hl=de.

Google Fonts

This site uses so-called Google Fonts, which are provided by Google, for the standardised display of fonts. When you access a page, your browser loads the required fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This informs Google that this website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a default font from your computer will be used.

You can find more information about Google Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome

This site uses Font Awesome for the standardised display of fonts and symbols. The provider is Fonticons, Inc, 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When you call up a page, your browser loads the required fonts into your browser cache in order to display texts, fonts and symbols correctly. For this purpose, the browser you are using must connect to the Font Awesome servers. As a result, Font Awesome becomes aware that this website has been accessed via your IP address. The use of Font Awesome is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the uniform presentation of the typeface on our website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

If your browser does not support Font Awesome, a standard font will be used by your computer.

Further information about Font Awesome can be found in Font Awesome's privacy policy at: https://fontawesome.com/privacy.

Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of this service, we can integrate map material on our website.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts for the purpose of standardising the display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on how user data is handled, please refer to Google's Privacy Policy. https://policies.google.com/privacy?hl=de.

Spotify

This website incorporates features of the music streaming service Spotify. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm in Sweden. You can recognise the Spotify plugins by the green logo on this website. An overview of the Spotify plugins can be found at: https://developer.spotify.com.

This allows a direct connection to be established between your browser and the Spotify server via the plugin when you visit this website. Spotify receives the information that you have visited this website with your IP address. If you click on the Spotify button while you are logged into your Spotify account, you can link the content of this website to your Spotify profile. This allows Spotify to associate your visit to this website with your user account.

We would like to point out that when using Spotify, cookies from Google Analytics are used so that your usage data can also be passed on to Google when using Spotify. Google Analytics is a tool from the Google Group based in the USA for analysing user behaviour. Spotify is solely responsible for this integration. We as the website operator have no influence on this processing.

The data is stored and analysed on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the appealing acoustic design of its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Further information on this can be found in Spotify's privacy policy: https://www.spotify.com/de/legal/privacy-policy/.

If you do not want Spotify to be able to associate your visit to this website with your Spotify user account, please log out of your Spotify user account.

Zapier

We have integrated Zapier on this website. The provider is Zapier Inc, Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter referred to as Zapier).

Zapier enables us to link various functionalities, databases and tools to our website and synchronise them with each other. In this way, it is possible, for example, to automatically display content that we publish on our website on our social media channels or to export content from marketing and analysis tools. Depending on the functionality, Zapier may also collect various personal data.

Zapier is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in integrating the tools used as effectively as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zapier.com/tos.

Order processing

Make.com

This website uses Make.com, a cloud-based automation platform from Celonis SE, Theresienstraße 6, 80333 Munich, Germany (hereinafter referred to as „Make.com“).

Make.com is used to create and execute automated workflows („scenarios“) between various online services. Personal data may be processed when using Make.com. This includes, for example, names, email addresses, IP addresses, telephone numbers, address data, content from emails or forms, API calls and access and authentication data that are processed as part of the workflows.

Make.com is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the efficient automation of business processes. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For further details, please see the Make.com privacy policy: https://www.make.com/en/privacy-notice as https://www.make.com/en/privacy-and-gdpr.

Order processing

8. eCommerce and Payment Providers

Processing of customer and contract data

We collect, process and use personal customer and contract data to establish, organise the content of and amend our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable the user to utilise the service or to bill the user. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The customer data collected will be deleted upon completion of the order or termination of the business relationship and after the expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

9. audio and video conferencing

Data processing

We use online conferencing tools, among others, to communicate with our customers. The individual tools we use are listed below. If you communicate with us by video or audio conference via the internet, your personal data will be collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide/enter to use the tools (email address and/or your telephone number). The conference tools also process the duration of the conference, the start and end (time) of participation in the conference, the number of participants and other „contextual information“ in connection with the communication process (metadata).

Furthermore, the provider of the tool processes all technical data that is required to process the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.

If content is exchanged, uploaded or provided in any other way within the tool, it is also stored on the tool provider's servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information that is shared while using the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the company policy of the respective provider. Further information on data processing by the conference tools can be found in the data protection declarations of the tools used, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). If consent has been requested, the tools in question are used on the basis of this consent; consent can be withdrawn at any time with effect for the future.

Storage duration

The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We are using the following conference tools:

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc, San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details on data processing can be found in Zoom's privacy policy: https://www.zoom.com/de/trust/privacy/privacy-statement/.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.zoom.com/de/trust/privacy/privacy-statement/.

Order processing

Google Meet

We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on data processing can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.